Entrepreneur.com has published their annual list of the 100 Brilliant Companies of the year and this year in their "Rural Life" section FarmersOnly.com was listed! See here toward the bottom of the page:

http://www.entrepreneur.com/article/226697

While you are there check out the KUSA flip flops where you have 'The sensation of walking barefoot on grass. Anywhere! Anytime!' If only they had ones that made you feel like you have fresh mud between your toes at all times...